The NOT NORMAL Launch Of MINI COUNTRYMAN New Delhi and MINI The New ORIGINAL Mumbai
If thought innovation ever reaches a pinnacle, this was it! We took an unused rooftop of a 7story multi-level parking lot in the heart of South Delhi and converted it into Delhi's hottest nightclub for just One Night to launch the MINI COUNTRYMAN. A Uniquely styled Fashion Show by Manish Arora followed by a Projection Mapping showcase on the high rise across the street – this was the most NOT NORMAL of launches ever hosted in the capital.
The MINI COUNTRYMAN was launched in India by BMW-MINI with the tagline of NOT NORMAL and with the promise that NORMAL CAN NEVER BE AMAZING. The New Original, MINI Countryman & the Old Classic, Heritage Film Studio Mehboob Studios were effortlessly combined to create a night to remember.
A vintage beginning that morphed into a glitzy nightclub through the course of the evening was topped off by a vertical fashion dance revealing the new MINI. Mumbai met the New Original in style!